New project using behavioral priming to improve adherence to antiretroviral therapy

Our team recently received a Grand Challenge Explorations award, which funds individuals worldwide to explore ideas that can break the mold in how we solve persistent global health and development challenges. Our project is one of more than 60 Grand Challenges Explorations grants announced on November 4th by the Bill & Melinda Gates Foundation. We will explore whether behavioral priming, which involves using a stimulus to indirectly or subconsciously influence behavior, can promote adherence to HIV treatment in Tanzania. Our team includes Dr. Prosper Njau from the Ministry of Health and Social Work in Tanzania and Mr. Sergio Bautista-Arredondo from the National Institute of Public Health in Mexico. Read more about our project and the other Grand Challenge winners here